Fear in Marketing: When to Use It (And How)
5 white-hat methods to try in your next campaign.
Published in
6 min readOct 14, 2022
Most people don’t like to talk about horror or nightmares, just like most marketers don’t like to discuss fear as a marketing tool. Fear is an alarming emotion. It makes us feel uneasy. But, when it’s used well, fear is an effective device in art, entertainment, and marketing. So, in the spirit of Halloween…
