I am a full-time freelance SaaS copywriter. I’m regularly asked how to get started as a copywriter. I created this curation piece as a place to store my thoughts / ideas / tactics for being a successful copywriter.
I plan to update this document regularly as I write new articles about the craft and business of writing. If you want regular writing advice from me, you can also subscribe to my newsletter: The Craft and Business of Writing.
I tried to cover all the big, intimidating subjects I wished someone had taught me when I was just starting to freelance, including:
How to set your rates as a freelance copywriter
- Where to find freelance projects
- How to prep for tax season
- Picking a niche vs being a generalist
- Where to learn copywriting formulas and best practices
- And much, much more
In this article, I covered eight tactics Sarabeth and I regularly use to improve conversions when writing copy for SaaS websites. They include:
- Let customers write and structure your copy
- Use customer-first language
- Make your copy memorable by avoiding jargon
- What will the reader miss out on if they don’t choose you?
- Write to your customer’s stage of awareness
- Show the human side of your brand, without forgetting you’re a business
- Make it easy to purchase from you
- Show some social proof
Here, I went deep into some of the most common tactics we’ve used to find freelance copywriting clients. Here are all the points:
- Browse social media search engines
- Join industry-specific Facebook Groups
- Find growing markets
- Tap into your network
- Tie your income to results
- Teach your skills
- Try freelance sites
- Go local
- Create a referral program
- Solve problems in public
- Partner up
In this article, I detailed the best tactics I know for commanding higher rates as a freelance copywriter. They include: speaking at industry events, niching down, value billing (instead of hourly), and learning technical skills.