The framework: Your CTA should shorten the distance to value for the customer. — I’m a freelance website copywriter working in B2B tech. That means I spend an absurd amount of time every week deciding which one to four words to include on the main button on a landing page. You don’t have to work in B2B marketing to recognize the two most common…

What I would have paid for a sweater. — It was 103 degrees the day our friend Larry told us to pack warm sweaters and long pants. “You’ll need them,” he said. Joey and I nodded politely, but we had no intention of bringing warm clothes. We were in Chiquimula, Guatemala. Larry had lived in Central America for decades…

The most meaningful hobbies always start with friction. — Most worthwhile writing advice can be distilled down to two simple points: Write often Read often The first point has never been a problem for me. I’ve written consistently from a very young age. As a child, I penned many short stories and filled dozens of notebooks with fiction and…

#2 had the greatest impact on my business. — March 2022 represents my six-year anniversary as a full-time freelance copywriter and ghostwriter. I still have a lot to learn, but I thought it would be fun (and hopefully helpful) to share a few ideas that have made the greatest positive impact on my business so far: Charge for value…

You should be charging more for your services. Here’s how to generate an instant raise. — I’ll be the first to admit that it’s scary to raise your rates with a long-standing client. Things are going well. You like the client. They like you and appreciate your work. Everything has gone smoothly so far. So, why rock the boat? Freelancers will find any excuse not to…

Saving, investing, risk, reward — entrepreneurship holds nothing back. — Everything I know about personal finance I learned from starting a business. When I say it out loud, this line of reasoning is perhaps unsavory. But maybe I’ll convince you to stick around anyway. Mastering personal finances through entrepreneurship comes down to one simple idea: Entrepreneurship complicates your finances. There…

It’s a bigger problem than most freelancers admit — Nearly all freelancers are time trapped. The moment you stop performing client-facing work — to take a vacation, have the occasional lazy workday like all your 9-to-5 friends, or catch up on accounting — you procrastinate receiving your next paycheck. As a result, client-facing work takes priority over business development…

A brief introduction to buying online businesses — There’s a lot of buzz around building an online business. Everyone tells you to start a blog. Launch a newsletter. Sell a course. Learn to code so you can launch the next unicorn SaaS company. …

It starts with realizing these things aren’t mutually exclusive. — The internet is polarized about how young people should spend the first several years of their careers. There’s one side that insists you should spend your twenties traveling the world, living your dreams, and postponing any big responsibilities and career moves until you’re closer to 30. You’re only young once…