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12 hours ago

Simple Advice for Beginning Copywriters

Do this before you write a single work of copy. — I wrote this advice in response to an aspiring copywriter on Reddit. I thought other people may benefit from this idea as well. Here’s the simple advice I wish someone had told me at the beginning of my copywriting career: Before you write anything, just find out what good copywriting…

Copywriting

2 min read

Simple Advice for Beginning Copywriters
Simple Advice for Beginning Copywriters

Jun 1

Most Successful Business Owners Are in Professional Services

If you want to earn a good living on your terms, first master a rare and valuable skill. — The entrepreneurs you see in Forbes and The Wall Street Journal are not representative of most top-earning business owners. A recent study called Capitalists in the Twenty-First Century used IRS data to break down exactly how entrepreneurs in the top 1% to .1% earn their living. …

Business

5 min read

Most Successful Business Owners Are in Professional Services
Most Successful Business Owners Are in Professional Services

Published in The Writing Cooperative

·Apr 9

3 Principles for Finding High-Paying Writing Clients (From a 6-Figure Freelancer)

“You can’t take the same actions as everyone else and expect to outperform.” — Howard Marks — The conversation took place on a warm evening in March 2016. I’d just resigned from my minimum wage front desk job a few weeks earlier. I was living on my last paycheck, plus some extra cash from a tax return. I didn’t know what to do next. …

Freelance

7 min read

3 Principles for Finding High-Paying Writing Clients (From a 6-Figure Freelancer)
3 Principles for Finding High-Paying Writing Clients (From a 6-Figure Freelancer)

Published in Better Marketing

·Apr 5

Improve Your Website Call to Action (CTA) with This Simple Framework

The framework: Your CTA should shorten the distance to value for the customer. — I’m a freelance website copywriter working in B2B tech. That means I spend an absurd amount of time every week deciding which one to four words to include on the main button on a landing page. You don’t have to work in B2B marketing to recognize the two most common…

Conversion Optimization

3 min read

Improve Your Website Call to Action (CTA) with This Simple Framework
Improve Your Website Call to Action (CTA) with This Simple Framework

Apr 2

A Cold Night in the Crater

What I would have paid for a sweater. — It was 103 degrees the day our friend Larry told us to pack warm sweaters and long pants. “You’ll need them,” he said. Joey and I nodded politely, but we had no intention of bringing warm clothes. We were in Chiquimula, Guatemala. Larry had lived in Central America for decades…

Travel

5 min read

A Cold Night in the Crater
A Cold Night in the Crater

Mar 31

Choose Your Hobbies, Change Your Life

The most meaningful hobbies always start with friction. — Most worthwhile writing advice can be distilled down to two simple points: Write often Read often The first point has never been a problem for me. I’ve written consistently from a very young age. As a child, I penned many short stories and filled dozens of notebooks with fiction and…

Writing

7 min read

Choose Your Hobbies, Change Your Life
Choose Your Hobbies, Change Your Life

Published in Better Marketing

·Mar 1

6 Ideas from 6 Years of Freelancing

#2 had the greatest impact on my business. — March 2022 represents my six-year anniversary as a full-time freelance copywriter and ghostwriter. I still have a lot to learn, but I thought it would be fun (and hopefully helpful) to share a few ideas that have made the greatest positive impact on my business so far: Charge for value…

Freelancing

3 min read

6 Ideas from 6 Years of Freelancing
6 Ideas from 6 Years of Freelancing

Published in Better Marketing

·Feb 25

How to Raise Rates on an Existing Freelance Client [With Email Script]

You should be charging more for your services. Here’s how to generate an instant raise. — I’ll be the first to admit that it’s scary to raise your rates with a long-standing client. Things are going well. You like the client. They like you and appreciate your work. Everything has gone smoothly so far. So, why rock the boat? Freelancers will find any excuse not to…

Freelance

4 min read

How to Raise Rates on an Existing Freelance Client [With Email Script]
How to Raise Rates on an Existing Freelance Client [With Email Script]

Published in DataDrivenInvestor

·Jul 14, 2021

Want to Master Your Personal Finances? Start a Business

Saving, investing, risk, reward — entrepreneurship holds nothing back. — Everything I know about personal finance I learned from starting a business. When I say it out loud, this line of reasoning is perhaps unsavory. But maybe I’ll convince you to stick around anyway. Mastering personal finances through entrepreneurship comes down to one simple idea: Entrepreneurship complicates your finances. There…

Investing

5 min read

Want to Master Your Personal Finances? Start a Business
Want to Master Your Personal Finances? Start a Business

Published in The Writing Cooperative

·Jun 20, 2021

Escape the Freelance Time Trap

It’s a bigger problem than most freelancers admit — Nearly all freelancers are time trapped. The moment you stop performing client-facing work — to take a vacation, have the occasional lazy workday like all your 9-to-5 friends, or catch up on accounting — you procrastinate receiving your next paycheck. As a result, client-facing work takes priority over business development…

Freelancing

6 min read

Escape the Freelance Time Trap
Escape the Freelance Time Trap
Alexander Lewis

Alexander Lewis

SaaS copywriter | Ghostwriter | Access weekly tips about the craft and business of writing: lewiscommercialwriting.com/subscribe.

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